Made to fit your building.
We measure the angles before the job and fabricate flashings and trim in our shop. The final adjustments happen on site, where the fit can be checked against the building.
Our story
A family name. A standard to live up to.
W. Forrest is built on decades in the trade, a father and son working together, and the belief that the details are worth doing right.
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Experience behind every detail
Thirty years of learning
what lasts.
Shane spent about ten years in residential roofing before moving into commercial work for the next twenty. Along the way, he completed a union roofing apprenticeship, worked on demanding roof systems, and learned to track leaks that were anything but obvious.
He started W. Forrest Roofing & Sheet Metal in 2025, bringing that experience into a company of his own. Together with his son and experienced roofers he has known for years, he is building around one clear standard for the whole crew.
The idea is straightforward: bring the best details from commercial work to every customer, including the homeowner who wants a carefully built roof.
The name means something.
W. Forrest honors Shane’s late brother, Wesley Forrest, who worked alongside him for years. It is a family name with a personal responsibility behind it.
Our standard
A whole roof.
No overlooked details.
“A roof is only as good as its weakest link.” That’s why we spend our time on the edges, transitions, and penetrations, as well as the surface you see.
Commercial-grade metal.
Our flashings and trim use 24 and 26 gauge pre-finished steel. Substantial materials are part of the standard, alongside specialty copper where the project calls for it.
Every layer in its turn.
On a residential replacement, tear-off and dry-in come first. Gutters are installed and sealed before the shingles, so the details overlap in the right direction.
All four seasons in mind.
Gutter aprons, roof edges, and intersecting systems get careful attention. A Wisconsin roof needs to account for winter snow and ice as well as summer rain.
Training. Then decades in the field.
The experience
is earned.
Shane’s apprenticeship certificate records 6,000 hours of training as a roofer and waterproofer. That foundation informs the way W. Forrest follows installation requirements and works through a roof system.
The same care shows up in the small things, including deliberate nail placement and finishing one stage before the next begins.
From our job site
Care you can see.
A short look at shingle installation. Controlled placement, consistent work, and attention to the detail in front of us.
The crew at work.
Residential roofing.
Let’s talk about your roof